Powered by Influencers
Influencers promote advertiser’s mobile games to their followers and the followers install and play the games through the platform.
What is ASPECTA?
ASPECTA is a decentralized App Store leveraging influencer's marketing and distribution capacity. Influencers promote advertiser’s mobile games to their followers and the followers install and play the games through the App Store. Using public blockchain and smart contract, all of transactions and data are transparently tracked and shared with all parties, entitling and compensating each participant according to their contribution on the ecosystem.
Marketplace is where advertisers and influencers can discuss and sign contracts such as marketing materials, budget and campaign duration. Sonar, in-house Data Management Platform, will help advertisers find right influencer partners who have appropriate target followers through accumulated marketing campaign data.
Lounge is a media that streams influencer videos to users. Game companies can conduct efficient marketing to the targeted audience through Harpoon, which is Aspecta’s machine learning based Personalization Engine and managing the efficiency of marketing in real time through Sonar. Ad revenues that the traditional intermediaries (ad networks & ad agencies) have received will now go to influencers and users, creating an innovative eco-system benefitting the participants.
PromoStore will reduce the platform fee significantly by enabling the game companies to sell promo codes linked to game items directly to the users with our cryptocurrency VIM, and maximize the business efficiency of game companies by providing them an immediate payment.
Game developers deposit VIM tokens in order to start a campaign and make a contract with influencers. Influencers create video contents and publish them on Lounge. Once users watch the video contents and make specific actions/transactions, VIM is provided to influencers and users as rewards via Smart Contracts.
Level system has been designed to encourage active participation on the platform and to incentivize holding more VIM tokens. Active participation and holding more VIM level you up and you get extra VIM rewards according to your level during campaigns.
Game developers can increase their levels through more marketing campaigns on Lounge and more promo code sales on PromoStore. They get more discounts on transaction fees as they level up.
Influencers get to higher levels when they get more donations from their followers or when their marketing campaigns show good performance. Higher level gives better chance of getting videos listed higher on Lounge, as well as extra VIM rewards on top of the predetermined rewards.
Users level up by watching videos, completing some specific actions, or buying promo codes on PromoStore. Their level gives them extra VIM rewards as in influencers.
Reward Bank distributes extra rewards to active participants according to their levels.
Initially some portion of issued tokens is reserved for Reserve Engine. As the ecosystem grows, newly issued tokens will be deposited to Reserve Engine.
Transaction fees collected from throughout the platform (e.g., PromoStore and user donation) fund Reserve Engine
We have secured the influencer networks having over 300 influencers and 20 million subscribers, and they are supposed to work with Aspecta team from the launch of the platform.
As a serial entrepreneur, Charley Shim is CEO at Sway Mobile, Inc and has been leading the global gaming industry with innovative products and disruptive platforms for 20 years. Previously he did the performance marketing and mobile game publishing as a director at Kiwi, Inc backed by Sequoia Capital. As a co-founder/CTO at Gamevil, Inc, he successfully led the smartphone game business and did IPO in Korea stock market in 2009. Charley received a BS in Electrical Engineering from Seoul National University and an MBA from the Wharton School.
John co-founded Sway Mobile, Inc and, with his in-depth expertise in digital marketing, has been helping global mobile game developers conduct data marketing. He was also an early member of Gamevil, Inc, leading the most successful title Pro Baseball series, and got awarded Korea Best Developer Award from Korea government. John graduated Seoul National University with a BS in Electrical Engineering.
Ethan has been working as a full stack engineer in tech industry. With his 15 year hands-on experience in product development and service, his expertise covers Ad tech, Big data analysis, AI, payment module, security software, API server, Unity3D, and game development. He holds a BS in Mathematics from Seoul National University.
David has a game producing and development experience for 20 years in Korea and Japan. At Gamevil, he led global top RPG Zenonia series which got downloaded 60M times globally. In addition, he also managed more than 30 gaming projects during his career.
Vice Chairman and CEO
2.5M subscribers and 650M views
Jung Hwan Kim
Jung In Shin
Chief Information Officer and Professor
Dept. of Electrical & Computer Engeneering
Sung Ik Hwang
Quest 1 Ready to Great Journey
Sonar Development Completed
Harpoon Development Completed
(5M user data analysis)
We are Here !!
Quest 2 Enter the Secret Cabinet
Global Launching Pilot Game
Create blockchain Network
Develop Smart Contract & Complete Sonar Linkage
Run Pilot Campaigns
Launch Marketplace / Lounge / Promostore Launch
Complete Harpoon Linkage and Matching System Development
Source game Developers and Influences
Quest 3 The Triumph
PromoStore SDK Open
Upgrading Performance Analysis
System and Matching System
The Token Sale will start soon. We will announce the details on our homepage and official channels(Telegram and etc).
The total supply for token(VIM) is 1 billion, and 400 million will be allocated to sales.